Are you ready to begin? Here are a few pointers for a successful TikTok marketing plan for small businesses.
1. Take your time to explore and understand the platform
You could be tempted to start advertising and marketing on TikTok right away. However, if you want your TikTok campaign to be successful, you’ll need to devote some time to learning how to use the site. This will provide you with an overview of TikTok’s features and how different types of content fare on the site. So, create an account and begin exploring!
Examine the types of videos available on the platform, as well as the types of videos that are gaining popularity and which categories would be appropriate for your company. If you have competitors who are already using the platform, do some research to determine what kinds of videos they are producing. Though you don’t want to copy their ideas, competition research may provide you with useful information about the types of videos your potential clients watch.
2. Get your followers excited about your offering
It makes no difference how popular your TikTok videos are. If such videos don’t entice them to interact with your company, your TikTok for small business plan won’t result in more engagement, purchases, or revenue.
So, when you’re producing videos, produce a lot of them highlighting your products or services—and promoting them in a manner that creates a lot of excitement among your audience. You can do this using a new product teaser reveal featuring hero aesthetic shots using custom packaging to create buzz and consumer interest.
You can also create a video that shows the product in action. For example, if you are launching a line of bath bombs, you can showcase its use, from unwrapping it to placing it in the bathtub and seeing it fizzle and foam into a rainbow of bubbles. Are you using TikTok to get new clients for your business consulting firm? Create a series of videos that provide free business guidance and recommendations.
3. Embrace new trends
When you develop video content based on topics that are already trending on TikTok, it might be easier to get your material in front of a larger audience—and convert part of that audience into followers and eventually, customers. Proving that you’re on top of the current trends might help you get ‘cool points’ with your audience, which is never a bad thing!
4. Create useful and valuable content
Your videos will not generate tangible results for your company unless they provide actual value to your customers. That’s why it’s necessary to take into consideration what kind of value you must give your audience—and then develop videos that address their concerns.
Please bear in mind that TikTok is primarily an entertainment platform, therefore the content you provide to your audience may occasionally include amusing them for a few minutes. Don’t be hesitant to make and share hilarious, eccentric, or otherwise amusing videos. Getting someone to giggle or smile at your video might be exactly what you need to catch a potential customer’s attention.
5. Make a list of your goals
You won’t know whether your TikTok marketing approach is successful until you know what success looks like. So, before you launch your TikTok plan, get down and write down your objectives—and how you’ll track your progress. Let’s imagine your ultimate objective for TikTok is to attract new clients to your brick-and-mortar location. How many clients do you want to bring in through the platform, and how will you know whether they came through TikTok? Perhaps you could include a special discount code in one of your clips, and then observe how many people use it over the next several weeks.