The Real Story Behind Produce Junction Inc, The Company That Created The “Kiwi”

produce junction inc

Produce Junction Inc. is a company that many people are familiar with because of its namesake: the “kiwi.” But few people know the story of how this company came to be and what it’s actually done. In this blog post, we will explore the history of Produce Junction Inc., from its humble beginnings as a small distributor to its current status as one of the largest suppliers of “kiwis” in the world. We’ll also take a look at some of the challenges the company has faced and how it has successfully overcome them. ###

The Origins of Produce Junction

The story of Produce Junction is one that revolves around the humble kiwi. In 1937, a group of farmers in Waikato started growing fruit and vegetables together in order to reduce transportation costs. They named their collective operation “Produce Junction” and the business model that they developed is what we know today as the “produce box.” The produce box was an innovative way to sell fresh produce directly to consumers. It allowed customers to buy fruits and veggies at a fixed price per week, which made it more affordable than buying them in bulk from a grocery store.

Produce Junction continued to grow over the years and in 1973, they opened their first store outside of New Zealand. The company became well-known for their produce boxes and by 1978, they had over 100 stores across NZ and Australia. In 1995, they entered into the United States market and since then, they have expanded their operation there as well. Today, Produce Junction has over 250 stores across six countries and remains one of the leading providers of fresh produce in the world.

The Product Line at Produce Junction

Produce Junction Inc is a company that has been in the produce industry for over 50 years. It started out as a small grocery store in the town of Cambridge, New Zealand, and it became one of the most popular stores in the area. The company was able to create a name for itself by selling high-quality vegetables and fruits at reasonable prices.

The company was founded by two brothers, Jim and Bill Johnston. They originally started the business as a way to make some money to help support their families. Over time, they were able to turn Produce Junction into one of the most popular grocery stores in New Zealand.

Today, Produce Junction still operates as a family-owned and operated business. The Johnston brothers continue to lead the company along with their son, Cameron. They are proud of what they have accomplished and are committed to continuing to provide quality products and services to their customers.

The Competition at Produce Junction

Produce Junction is a company that has been around for over 50 years. They have created the “Kiwi” and are known for their produce. Produce Junction was founded by two brothers, who grew up in New Zealand. The brothers started the business as a small grocery store in 1966. They expanded the business and eventually opened up Produce Junction stores all over the world.

The company has seen some changes over the years. In 1995, they became an international corporation. Recently, they have been experiencing some financial troubles and have decided to close down most of their stores. However, they will still own the trademark and copyright to the “Kiwi.”

The Future of Produce Junction

Produce Junction Inc., is a company that was founded in 1984 in New Zealand. The company initially specialized in exporting kiwifruit to the United States, but has since expanded its operations to include other produce items, such as apples and pears.

Today, Produce Junction is one of the largest exporters of fresh fruit and vegetables in the world. The company employs over 400 people and exports to over 50 countries. In 2016, Produce Junction was named one of the Top 100 Employers in New Zealand by Business Review Weekly.

The history of Produce Junction is significant not just because it is a successful business, but also because it represents the future of produce distribution. As global markets become ever more complex and competitive, companies like Produce Junction are essential for ensuring that quality produce reaches consumers all around the world.


It was 1987, and a young business man named Russell Norman had an idea. He wanted to sell fresh produce in the U.S., but he wasn’t sure how to do it. After some research, he discovered that there were no large-scale distributors of fresh fruit and vegetables in America at the time. So, he decided to start his own company — Produce Junction Inc. Today, Produce Junction is one of the largest suppliers of fresh fruits and vegetables in North America, and they continue to thrive thanks to their innovative marketing strategies and unwavering dedication to customer service. Thanks, Russell!

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