Tips to Attract More 5-Star Amazon Reviews
When people are looking for a product or service, they are likely to check its reviews. The reviews on different platforms like Google, Amazon, Yelp, and Trustpilot are digital word of mouth. These reviews speak a lot about a product’s credibility. Therefore, it is important to maximize your 5-star reviews on Amazon.
Your reviewers are your online organic promoters. Maintaining a good rating can help you attract more customers. For example, a customer may prefer Charter Spectrum over some other ISP not only based on the ratings but due to the Spectrum internet prices that are affordable. Check out an ethical approach to score a maximum of 5-star reviews from the tips below:
Enhance Customer Experience
Most bad customer reviews come from disgruntled customers who were dissatisfied with your service. Often the reason for such experiences is because of higher expectations from a product. It generally happens when the image and description of your product do not necessarily match the product. So, it is important to be as transparent about your product as you can.
Add multiple images showing the form, quality, dimensions, and color of your product. Take a similar approach to the description as well. Make sure you do not miss out on any important information a customer would want to know before making a purchase. This way, you can ensure that people don’t mistake your product and that our ratings are well maintained.
Send an Email Asking for Feedback
After a customer makes a purchase and the product is delivered to their address, Amazon sends an email to the customer asking for feedback. The problem is that this email is generic and most people are likely to pay no attention to it. So, what you should do instead is to send a personalized message to customers asking for feedback.
One thing to keep in mind is to not make it too late to send such an email. If you send the email too late, the excitement of the customers can wear out. Consider sending an email asking for feedback the day after your customer receives the product.
Write a personalized email that is much better than a generic one. It will increase your chances of your customers actually taking out time to rate your product on Amazon.
Request Amazon Reviews in Your Social Media Community
People in your marketing funnel who interact with your social media posts regarding your products can be your existing or potential customers. So, asking them for good reviews in these communities can actually help you. The existing customers can rate your products while you can ask your prospects to make the purchase.
This is another solid approach to accumulating good reviews. However, negative customer reviews in such communities can do more harm than good. So, it is best to only request reviews when you are confident of the quality of your products. But when done the right way, it can significantly benefit you. So, it can be something worth trying.
Reach Out to Reviewers of Your Competitors
When you look up your store or products on Amazon, you can find users who bought similar products. Make use of the “customers also bought” and “customers also viewed options”. Based on these reviews, you can judge where your competitors are strong and where they are weak. Go through those reviews and check the latest ones. You can also view the reviewers’ profiles and if they have their contact details mentioned, you can reach out to them.
Again, it is something you can get help with both acquiring new customers and getting good reviews. So, investing some time in doing this competitor research can be worth the effort.
Earning Reviews from Top Reviewers
Amazon selects top reviewers based on its own criteria. And reviews from these reviewers are flex-worthy accolades. But getting reviews from such reviewers would require some effort. For example, you have to check the top ten reviewers and the top ten reviewers. Do your research about the type of products they buy. And if any of such reviewers have an interest in your industry, reach out to them with a personalized email.
The best approach to earn such reviews can be to offer the customers free products. Curate a good message to do so and ask them if they would like to try out your products.
So, these are five easy tips to increase your 5-star reviews.